MTV, Electus to Create Multichannel Soap
MTV has partnered with IAC’s production studio Electus, which is headed by former NBC programming head Ben Silverman, to launch a multicultural soap opera that will allow fans to influence the show’s plotlines by voting on social networking platforms like Facebook and Twitter.
MTV and Electus have lined up some notable talent behind the new show, titled Pedro & Maria. Among the show’s producers are Take Fountain, a firm run by America Ferrera of Ugly Betty fame, along with Procter & Gamble Productions (As the World Turns).
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