MSN Plugs In Women’s Lifestyle Site Glo
MSN is going after traditional brand dollars with a new content site that is decidedly magazine-like.
The Microsoft-owned portal has unveiled Glo, a women’s lifestyle site produced in conjunction with Hachette Filipacchi Media U.S and BermanBraun. The site, which focuses on beauty, style, relationships and other classic women’s magazine topics, takes a page from the previous MSN/BermanBraun’s collaboration Wonderwall, which is heavy on celebrity photography and employs a vertical navigation interface.
In fact, Glo looks very little like a typical link-heavy Web page.
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