The Move Bustle Is Making to Be the 'Go-to Source for Everything Millennial Woman'

It's diving deep into data to help marketers

Wonder no more about what goes on inside the minds of millennial women. Bustle, the largest digital media property that targets millennial women, announced today the launch of a focus group just for them.

The Bustle Trends Data Group is a "data-driven creative research arm led by political consultant and strategist, Jessie Tarlov, Ph.D.," according to the website's press release. A few times a year, Bustle will reach out to a group of consumers and readers to help their marketing partners and the media industry at large.

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