More Viewers for TV Shows Online

Watching full-length TV series episodes online is fast becoming a mainstream activity.

About 33 percent of U.S. adult Internet users, or 58.9 million people, will do so at least once a month this year, according to eMarketer. Among U.S. adults who already watch Web video regularly, the rate is even higher, at 50 percent. Next year, the rate among these groups will rise to 39 percent and 56 percent, respectively.

Online viewership of full-length movies is also rising.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in