More Than Half A Million Magazines Created on Flipboard 2.0 (So Far) | Adweek More Than Half A Million Magazines Created on Flipboard 2.0 (So Far) | Adweek
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More Than Half A Million Magazines Created on Flipboard 2.0 (So Far)

Esquire proves especially popular

It’s been two weeks since the release of Flipboard 2.0, which gave users the ability to create their own custom magazines using repurposed content. Today, Flipboard released a spiffy infographic showing just how active its users have been with the new features. And, it turns out, they’ve been really, really, really active.

More than 500,000 new magazines have been created in the past two weeks by Flipboard’s 53 million users (three million of which also joined the site during that time), and more than half of Flipboard 2.0 users are reading them every day. The magazine with the most articles, titled Modern Gentleman’s Playground, includes nearly 2,500 separate items. (Try putting that into print.)

Among Flipboard publishers, Esquire seems to have a real knack for the new platform: It’s responsible for three of the platform’s 10 most-read magazines (No. 1 is “The Esquire Interviews”). National Geographic has also proved popular, with two magazines on the Top 10 list. Other titles of note are Dwell’s “Prefab Perfection,” Rolling Stone’s “The Beatles,” and Martha Stewart Living’s “Home How-Tos.” Unsurprisingly, the most-flipped article, “28 Incredibly Beautiful Places You Won't Believe Actually Exist,” belongs to Buzzfeed.

Flipboard also gave us a glimpse into its users daily habits: 9 a.m. is the most popular time of day for reading content, 1 p.m. is the top time of day for creating it, and 7 p.m. is when the most sharing happens. 

Finally, the most important piece of data: The new Flipboard contains at least 106 Game of Thrones fanzines.

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