Mondelēz International has inked a global partnership with Twitter to improve the consumer-packaged-goods giant's real-time marketing around the world.
Twitter will supply regional teams for Mondelez's tweets-based efforts in Brazil, India, the United Kingdom and the United States in a relationship that's designed to better exploit the social media platform's analytics. Deerfield, Ill.-based Mondelēz will leverage the teams for brands such as Oreo, Trident, Wheat Thins and Cadbury Dairy Milk.
"We truly believe that real-time engagement can drive business growth," Bonin Bough, Mondelēz vp of global media and consumer engagement, said in a statement.
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