Mobile Web Use Leaps 34%

NEW YORK Web visitors using a mobile device increased 34 percent year-over-year, to 56.9 million in July 2009 from 42.5 million in July 2008, according to Nielsen.

Overall, year-over-year growth among the 13-17 and 65+ age groups outpaced the growth of the total mobile Web audience, with a youth increase of 45 percent and seniors surging upwards 67 percent in July.

While men continue to make up a larger portion of mobile Web users vs. women, comprising 53 percent of the audience in July, the growth of female visitors outpaced the growth of male visitors during the month, with women increasing 43 percent year-over-year vs.

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