Mobile Startup Aims to Bridge Desktop, Mobile Ads

Drawbridge founded by ex-AdMob, Google scientist

Just about every ad tech company wants to link desktop and mobile in order to retarget ads between the platforms. It’s assumed that it’ll happen eventually, but one company exiting stealth mode today claims the ability to do so now.

“We’re solving some of the biggest challenges in mobile advertising today,” said Kamakshi Sivaramakrishnan, CEO and founder of cross-device ad tech firm Drawbridge. Specifically, Drawbridge aims to fix “the lack of sophisticated targeting and lack of insights into audience behavior in mobile” through its proprietary “self-learning ad technology,” she said.

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