Anna Bager is vp and gm for the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad units for the fledgling medium. She recently sat down with Adweek to talk about the state of mobile marketing.
Obviously, mobile is growing like crazy. Yet there almost seems to be a frustration in the industry that things aren’t better. Why?
I think you’re right. There’s a little bit of frustration.
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