VeriFone Systems and retail petroleum technology company Gilbarco Veeder-Root hope to entice customers to pay electronically at the gas pump.
The two companies announced a partnership today to offer electronic payments (which includes mobile, EMV and credit card) at pumps while also partnering on an interactive digital media network worldwide. Additionally, the companies announced that Gilbarco's media business and gas station TV network will merge with VeriFone's digital media and digital network businesses.
"VeriFone’s partnership with Gilbarco, the world’s leading dispenser technology provider, is perfectly aligned with our terminal solutions and commerce enablement strategies and will allow us to offer the best payment and forecourt media solutions on the market to our clients around the globe," said VeriFone CEO Paul Galant in a statement. "Our collective expertise and access to consumer insights provide significant business value to our clients, helping them increase sales at the pump and in-store.”
The move will make Gilbarco Veeder-Root the latest to offer mobile payments at the pump.
Back in 2012, 7-Eleven teamed up with a group of over a dozen retailers known as Merchant Customer Exchange (MCX) to offer mobile payment. And just last month, Cumberland Farms attempted to lure businesses with its SmartPay Check-Link Business mobile payment plan, designed to manage fuel costs for vehicle fleets.
And last year, two southern California gas stations experimented with offering mobile payments, and a Santa Monica Arco station reported that mobile represented 6 percent of sales just a month after first being offered. Gilbarco Veeder-Root and VeriFone hope their program catches on just as quickly.