Mobile Grabs 20% of Facebook Ad Spend

Android out-earns iPhone, per Kenshoo Social study

A year ago, Facebook made zero money from mobile advertising because it had yet to launch a mobile ad product. Now mobile accounts for 20 percent of advertisers’ spending on Facebook, according to social ad firm Kenshoo Social.

The findings—based on more than 2 million Facebook ad clicks and conversions during November and December—aren’t that surprising considering that Facebook reported during its last earnings call that mobile makes up 14 percent of the company’s total ad revenue.

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