Mobile Gaming Ads From Startup Kiip Will Be All About Product Rewards
Nineteen-year-old software prodigy Brian Wong, who runs advertising startup Kiip, has finally broken his months-long silence to announce just how his company hopes to revolutionize in-game mobile advertising. Kiip recently landed $4 million in funding from venture capitalists including Hummer Windblad, True Ventures, Crosslink Capital and others.
“We’re not about sticking banners in games,” Wong told Adweek last week before the big announcement. “That’s a great way to annoy a lot of people. A lot of mobile advertising right now is very Web 1.0,
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