Cyber Monday sales grew 17 percent year over year to almost $2 billion as spending by mobile shoppers soared, according to numbers released by Adobe today. At the same time, though, social media's influence on shoppers appears to be sputtering.
Mobile sales accounted for 22 percent of yesterday's digital purchases, per the tech firm's Digital Index research division, up 100 percent year over year. Comparatively, IBM yesterday said 16 percent of Black Friday sales were attributable to mobile devices. Indeed, the proliferation of smartphones and tablets are impacting the way holidays shoppers go about their business.
On the other hand, IBM found that social media-driven sales were down 35 percent year over year for Black Friday. Similarly, Adobe suggested social media channels could have fared better on Cyber Monday.
The San Jose, Calif.-based firm said sites like Facebook, Twitter, LinkedIn, YouTube and Pinterest generated only 2 percent of total site visits yesterday. Pinterest produced 15 percent of that social media traffic referral, though, up 105 percent from last year, per Adobe.