MMA to Develop Privacy Guidelines
As the online privacy debate moves in on the $600 million mobile marketplace, the Mobile Marketing Association announced plans to develop a set of mobile privacy guidelines.
The news comes as online privacy is fast becoming the issue du jour in Washington, D.C., and Apple becomes the target of a class action suit.
Unlike the $25 billion online ad industry, which launched a self-regulatory program last fall, the mobile marketing industry is still in its infancy.
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