Mitt Romney's Speech in 140 Characters

Twitter ad copy sheds light on the GOP leader's big speech

Republican presidential candidate Mitt Romney's promoted trend ad on Twitter today sheds light on what will likely be the major themes of his prime-time speech at the GOP's national convention tonight in Tampa, Fla.

Viewers who click on the #BelieveInAmerica promo on the left side of their Twitter pages are taken to a search results landing page, where they'll see one of five creative variations of tweet copy. Buzzwords that are certain to be heard during the candidate's keynote—and will likely be repeated throughout the next two months by Romney and vp pick Paul Ryan—are peppered throughout the 140-character messages.

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