Mindshare Taps BlabPredicts to Better Plan Digital Campaigns

Adds to the media agency's real-time data outfit, The Loop

Mindshare has inked a deal with Blab to use the BlabPredicts system, which is designed to help brands understand social media conversations within 72-hour windows. The media company, with offices in London, New York and Singapore, has Jaguar, Nike, American Express, Nestlé and other big names as clients.

Using the system, brands will be able get a grip on where a topic—the forthcoming World Cup, as a possible example—is in terms of frequency and location (Facebook, Twitter, CNN.com,

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