Mindshare Chicago has named Razorfish executive Chris O'Brien managing director, digital office lead, a new role at the WPP media network.
The appointment is the latest change in top digital leadership at a media agency, following the announcement that OMD recruited Ben Winkler and Colin Sutton into significant positions at the Omnicom company.
At Mindshare, O'Brien has oversight on new digital strategic approaches, consumer insights, tools and digital technologies, and will act as a digital partner to the agency's account leaders and management team in Chicago.
O'Brien was a client partner at Razorfish from 2008 until this year, where he was responsible for developing and implementing large-scale digital campaigns. Prior to that job, he worked in media, creative, and project management at agencies like Arc Worldwide/Leo Burnett and 141 Worldwide/Ogilvy One.