Milking the Internet

On her two official Web sites, Miley Cyrus, the 15-year-old star of the Disney Channel’s Hannah Montana and daughter of country-music singer Billy Ray Cyrus, is identified as “America’s teenage sweetheart.”

The sites (mileycyrus.com and mileyworld.com) are devoted to her impressive resume of show-business accomplishments, and are ripe with cross-promotional and merchandising links. To say they’re popular is an understatement: In April alone, mileyworld.com, for instance, had 284,000 unique visitors, according to Nielsen Online.

The teen performer’s popularity is catnip to advertisers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in