Microsoft's CEO Steve Ballmer Makes His Pitch

Ballmer outlined his vision of the future of advertising, running through familiar themes that media would become digital, advertising more targeted and content spread across many devices. Microsoft, which generates about $2 billion of its $60 billion of revenue from advertising (and is the sponsoring Adweek’s Cannes coverage on this site this year), plans to play a major role in providing the tools to run campaigns, selling ads on its sites and others and building a credible alternative to Google in Internet search.

For