Microsoft Upgrades Bing; Expands Facebook Pact
Microsoft unveiled on Wednesday (Dec. 15) a spate of new features and functions aimed at differentiating its fledgling search engine Bing from Google. The announcement includes more localized content and an expansion of its partnership with Facebook.
On the local front, users can now book restaurant reservations directly on Bing search results pages through a partnership with OpenTable. Similarly, consumers can buy concert tickets as part of an integrated partnership with FanSnap.
As for social media, now Bing will identify which links on its main search page have previously been “liked” by a user’s Facebook friends.
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