Microsoft Targets BlackBerry, iPhone Crowds
NEW YORK Microsoft claims it has developed a new line of mobile phones, which will satisfy both business-focused BlackBerry users and the entertainment/social media-oriented iPhone crowd.
The company announced this week the latest phone lineup, powered by its Windows Mobile software. The promise of these phones, which will challenge BlackBerrys, the iPhone, and several new Google-powered units, is summed up by the company’s new tagline: “One phone for work and play.”
“We all want to connect quickly to the people and information that’s important to us from across our lives at work and at home,” Microsoft CEO Steve Ballmer said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in