Microsoft Sees Lucrative 'Halo' Effect in 2009
Microsoft CEO Steve Ballmer vowed to push through the country’s economic doldrums with increased investment in research and development in the opening keynote Wednesday at the Consumer Electronics Show.
Citing more than $8 billion in R&D expenditures at Microsoft last year, he said pulling back risked losing competitive advantage.
“But no matter what happens with the economy or how long this recession lasts, I believe our digital lives will only continue to get richer,” said Ballmer, who made his first keynote appearance in place of Microsoft founder Bill Gates, who had made a tradition of kicking off CES going back 15 years.
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