Meredith, Interactivation Partner to Distribute Web Video
Meredith Corp. has partnered with New York-based media company Interactivation to get wider distribution for videos from its well-known brands like Better Homes and Gardens and Family Circle.
Under the deal, Meredith will share ad and sponsorship revenues with Interactivation. It also will sell ads and sponsorships and share revenue with Mag Rack, Interactivation’s free, video-on-demand TV network reaching 25 million homes.
Both companies also agreed to promote the arrangement across their media platforms.
Meredith began looking for ways to leverage its video content back in 2006, when it created Meredith Video Solutions.
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