Mercedes-Benz Revs Up Mobile

Revamped mobile site soars in 2012; mobile ad spend coming in 2013

Marketers these days like to talk about how mobile is in a similar place to where the Web was a decade ago. Well, Mercedes-Benz has just wrapped up a complete overhaul of its mobile website—and just like an e-commerce firm in 2002 probably felt after retooling its online product pages—it’s pretty stoked about how much better the performance is before vs. after.

In fact, Mercedes’ mobile traffic is up 85 percent year-to-date due to a months-long, incremental makeover that was completed yesterday, according to Derek Johnson, digital platform supervisor, digital marketing and CRM at Mercedes-Benz USA.

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