Mercedes-Benz, Hyundai See 'Super' Big Game Results | Adweek Mercedes-Benz, Hyundai See 'Super' Big Game Results | Adweek
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The Big Game 2013

Mercedes-Benz, Hyundai See 'Super' Big Game Results

Auto brands get stellar effect online from spots

A flood of traffic to both Edmunds.com and AutoTrader.com suggests Mercedes-Benz and Hyundai were two of the biggest winners yesterday among automotive advertisers in Super Bowl XLVII.

Edmunds.com says the Mercedes CLA Class model saw a whopping 3,067 percent more product pageviews compared to the average of the previous four Sundays, easily besting second-place Lincoln MKZ (81 percent cumulative lift), Toyota RAV4 (61 percent) and Hyundai Santa Fe (43 percent). At the same time, the Hyundai Sante Fe's two 30-second ads ("Stuck" and "Epic Playdate") had the biggest impact as they aired, per Edmunds.com, achieving a 738 percent jump in pageviews.

Hyundai also rocked it on AutoTrader.com, generating the top stat of any brand last night with an eye-popping 1,004 percent increase in searches on the site. Mercedes drew a modest 75 percent bump in AutoTrader.com searches for the CLA model that won't be available till September.

Meanwhile, AutoTrader.com says Lincoln's "#SteerTheScript" ad garnered a 242 percent jump in searches during the hour after it aired. Jeep got a 61 percent boost in search activity following its "Coming Home" spot, according to the website, while Ram saw a lift of 55 percent after the buzzworthy, two-minute "Farmer" ad.

Lastly, check out Adweek's top 5 spots (here) overall from last night, as well as all the big game commercials on the Super Bowl ads hub brought to you by YouTube and Adweek.

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