Sprinklr is keeping an eye on a few things around social media and the Olympics for our coverage in the next couple of weeks. Today their research reveals how the Summer Games' official sponsors from Aug. 2 through Aug. 8 fared across Twitter, Instagram, YouTube and Google+, etc., studying hashtags, keywords and social handles for activity.
It's perhaps most interesting how brand mentions are being distributed by gender, with a big discrepancy between men and women.
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