Young men are far more likely than the general population to have a smartphone. Smartphone usage is deeply integrated into their lives, used for social networking, browsing the Internet and shopping. Of particular interest to marketers, young men are more apt than women to notice ads on their mobiles, according to a Google survey. Advertisers who want men to do more than notice their ad might consider this: Guys are more likely to be receptive to mobile ads if they got something in return.
Infographic: Carlos Monteiro