Melissa Etheridge on Her Evolving Relationship With Marketing and Technology

Connecting with fans and amplifying her voice

With almost 30 years of constant creative output and touring, Melissa Etheridge has come to appreciate what technology and thoughtful marketing can do to amplify her voice and connect her to fans. Adweek's sibling, the Clio Awards, will welcome Etheridge at its annual gala this Wednesday at the American Museum of Natural History in New York, where she will be introduced by Clio Music juror Jennifer Breithaupt, svp, global head of entertainment marketing of Citi.

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