How a Country Music Awards Show Could Be Meerkat's Mainstream Moment

Offers front-row view with CMT and Mountain Dew

Meerkat says consumer appetite for its livestreaming app is growing, claiming that users are spending 30 percent more time each week watching and socializing. Tonight, the 3-month-old tech player will find out what kind of hankering country music fans have for real-time viewing in what could be a historic event for mobile-livestreaming apps.

The San Francisco-based company is teaming up with cable channel CMT and Mountain Dew to give Meerkat users a view from the front row of Florida Georgia Line's performance during the CMT Music Awards, which begin at 8 p.m.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in