Meerkat Just Unveiled a GoPro Livestreaming Feature That Seems Awesome

Real-time views from adventure seekers

Livestreaming app looks to add high-flying punch to its offering 

OK, Periscope—your move.

Meerkat today revealed a feature that allows its mobile-app users to employ GoPro's high-definition cameras for their livestreams. Now, Meerkat fans can log on to see things from the real-time perspective of adventure seekers and even wildlife—in other words, the kind of footage that made GoPro the hottest camcorder around.

It will be interesting to see if the new, fun tool pushes more consumers to Meerkat, which significantly trails rival Periscope's traffic, according to Adobe's research.

And whether Twitter-owned Periscope follows suit with a GoPro play of its own will be worth watching—though it seems likely.

The feature was built with GoPro's open-source software and marks the first time Meerkat users can include footage from outside the app.

A Meerkat representative emailed Adweek these instructions on how it works:

"Connect the GoPro to your iOS device as you normally would and open the Meerkat app. Shake it, and a prompt will pop up to start streaming directly from your GoPro device. Note that the current version of the iOS Meerkat app only supports GoPro 3 with GoPro 4 being available in the next update of the app."

Meanwhile, San Francisco-based Meerkat timed its rollout for VidCon, the notable, yearly video conference in Anaheim, Calif., that kicks off today. 

Adweek Blog Network