Mediahub, the media arm of Boston-based agency Mullen, will be working with programmatic video ad platform Videology to help meet its clients' TV and digital video needs.
"It's a one TV/digital video world, and we're trying to plan and prepare for that. We're looking for partners that can help plan across screens that can manage the data under one roof," said Sean Corcoran, Mullen's svp, director of digital media and social influence.
Corcoran added that he hopes the programmatic video ad platform will show Mediahub/Mullen the optimal approach to reaching heavy TV and digital viewers.
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