Massive Cuts Multi-Year Ad Deals With Activision, Blizzard
Massive Inc., Microsoft’s in-game advertising subsidiary, has announced a pair of multi-year ad deals with the game publisher Activision along with its corporate sibling Blizzard Entertainment., a company which specializes in Web-based multiplayer games.
The deal with Activision will see Massive deliver live, or “dynamic” ad placements within 18 individual games, including the latest version of Guitar Hero (Guitar Hero: World Tour) and the recently released James Bond: Quantum of Solace.
The deal, which is limited to games issued for Microsoft’s Xbox 360 and PC games, marks an extension of Massive’s previous relationship with Activision.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in