Marketron Acquires mSnap

Marketron, a company that provides software services for radio and other media companies, announced Wednesday (Sept. 29) it acquired mSnap, owner of the largest SMS advertising network in the U.S. The deal puts Marketron into the ad network business, and with the addition of mSnap’s mobile platform, paves the way for Marketron’s clients to offer advertisers integrated advertising solutions across the full range of traditional and digital platforms. Terms of the deal were not disclosed.