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Marketers Dish on Which Brands Are Truly Killing It in Mobile

Intuit, McDonald's, UPS get shout-outs

Photo: Getty Images

Depsite the fact that mobile keeps chipping away at digital ad budgets, zeroing in on a few stellar examples of brands that are nailing smartphone and tablet-based marketing can be tough. Sure, Walmart seems ahead of the game with an app that saves shoppers money. And Starbucks is raking in about 15 percent of U.S. sales through its mobile payment app, while Taco Bell works Snapchat like a pro.

But what other marketers are winning with mobile? To find out, we asked a handful of attendees at this week's Mobile Media Summit in San Francisco which brand (besides their own, of course) is killing it in the space.

One of the more interesting answers? Intuit. The financial software company may seem like a strange pick when compared to the likes of Uber or Apple, but indeed, the brand has transitioned a business that relied on desktops to a line of cross-screen services.

Check out six responses from conference attendees (via Instagram video) below.

Vaino Leskinen, director of mobile at TBWA/Chiat/Day

 

TBWA/Chiat/Day's Vaino Leskinen talks about McDonald's and mobile creative.

A video posted by @adweekreports on

 

Jim McArthur, Digitaria/BoM's managing director

 

BoM's Jim McArthur says Intuit does mobile right.

A video posted by @adweekreports on

 

Ben Kennedy, group director of mobile at Integer

 

Ben Kennedy, group director of mobile at Integer, thinks Chipotle is killing it in mobile.

A video posted by @adweekreports on

 

Gabriel Cheng, M&C Saatchi Mobile's vp of mobile strategy and solutions 

 

M&C Saatchi Mobile's Gabriel Cheng riffs on what Gilt gets right with mobile.

A video posted by @adweekreports on

 

Ben Gaddis, chief innovation officer at T3

 

Ben Gaddis, chief innovation officer at T3, picks UPS as a best of breed mobile brand

A video posted by @adweekreports on

 

Fetch's general manager Guillaume Lelait

 

@wearefetch's Guillaume Lelait talks about Uber's geo-targeted mobile strategy

A video posted by @adweekreports on

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