Marketers Are Slowly Experimenting With Audio in Their Snapchat and Facebook Videos

Though most are still viewed without sound

For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds.

With 100 million hours of video viewed every day and the explosion of autoplay and live video outside of Facebook, the push for muted clips has been widely pitched by social platforms and ad-tech companies alike. So, it is a bit surprising that Snapchat claimed earlier this month that two-thirds of its 10 billion daily video views are viewed with the sound on, the app's default setting.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in