Marketer Must-Have: Original Web Editorial

For AT&T, the small-business owner is so key a customer the company needed more than regular marketing tactics to reach it. Its solution? Original content.

To create it, AT&T turned to an outside firm called Associated Content — a startup with a network of 300,000 freelance content creators — to produce over 100 how-to articles. Topics range from setting up a wireless network and building a marketing strategy to writing a business plan. The material will appears on the AT&T Small Business InSite destination.

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