Manscaping Spot Kickstarts Gillette's YouTube Views

New razor leads to video fanfare

Gillette is quickly racking up video views after enlisting YouTube to promote its first foray into body razors, according to this week’s Adweek/VidIQ top 10 chart.

Gillette’s minute-long "100 years of hair" video pitches its razor product by running through a series of shots showing the change in men's’ styles over the past 10 decades. A call-to-action message at the end of the spot encourages viewers to click through to either learn more or buy the razor.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in