Maaco Calls Twitter Sales Program 'Game-Changer'

Encouraged by 'Twestimates' despite modest beginning

Maaco, the collision repair and auto painting chain, offers some perspective to brands looking to monetize their Twitter presences. And it perhaps supplies traditional companies—that yet have taken social media seriously—a glimmer of hope. All told, it's pretty clear that this Rome won't be built in a day, either.

The firm last Thursday launched an intriguing effort called "Twestimates," which since has brought in more than 40 leads generated for its 420 locations. Maaco told Adweek that 200 consumers tweeted to the brand during the program's first day and states that Twestimates has garnered 20,000 impressions in the last five days.

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