Do you even Lyft, bro?
Lyft, a ride-sharing service, is shaking things up in a major way. The young company, which was launched in 2012, has already gone through a few identity iterations.
The most recent one is sort of a cool-older-sibling vibe. Today, the brand announced a new part of it's in-car experience: the Amp. What looks like one of those fancy Bluetooth speakers everyone has at pool parties is actually a cool new way for drivers to communicate with riders.
By day, the Amps will be the signature Lyft pink/magenta color.
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