Hey, look. There's that Zimride dude, Logan Green, in the South by Southwest program. Remember him? How did he get there?
For those of you who happened to meet Green during the SXSW festival in Austin, Texas, in 2011, it's a fair question. When the Lyft co-founder and CEO, now a king of the ride-hailing space, attended his first SXSW that year, he drifted through town without so much as a hotel room or a pass to the conference.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in