Loyalize Tries White Label Approach to Check-In

Enters crowded market with customizable content

For agencies, networks, consumers, and investors, social entertainment check-in apps are white hot. So hot, in fact, that some industry observers expect a quick blow up and burn out, especially for apps sold directly to users. And it doesn't help that 2011 has been hailed as "the year the check-in died."

That's why San Francisco-based Loyalize has much bigger plans for its app platform. Launched last week at AdTech, the company’s white label open platform, which aims to take users beyond the check-in, met a fervent reception, according to CEO Todd Greene.

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