If you've ever felt overwhelmed when walking into a sprawling hardware store, you're not alone. To tackle the problem and better understand how people shop online and in brick-and-mortar stores, Lowe's set up an innovation lab in Los Angeles last year.
Spearheaded by executive director Kyle Nel, Lowe's Innovation Labs uses a method it calls science-fiction prototyping, which gives professional science-fiction writers data about the retailer that they then use to write stories and hypothesize about what the future of digital looks like.
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