Can live video help retailers win the battle known as Black Friday? Lowe's, the do-it-your-self home improvement brand, intends to find out.
The Mooresville, N.C.-based company will reveal 11 Black Friday deals during a 20-minute segment on Facebook Live on Saturday. Lowe's didn't disclose a budget spend, but it's been running video ads on the social platform for the last two weeks to push the livestream event, which is called "Mystery Box Bonanza."
On Nov. 2, Lowe's teased out Saturday's effort via Facebook Live, getting more than 2,700 real-time onlookers.
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