Is Location-Based Mobile Advertising Real?

Answer: yes, according to LocalResponse

The mobile ad world often gets accused of living in the future, discussing pie-in-the-sky capabilities that aren't yet possible. One of those capabilities is location-based ad targeting. It sounds straightforward—marketers serve ads to mobile users based on where they are—but in reality, it's far more complicated. Still, the immediacy, relevance, and even intimacy associated with a well done location-based mobile ad is every marketer's dream. Yesterday one company attempting to crack the code, LocalResponse, took a step closer with a $5 million fundraise from Cava Capital, Vodafone Ventures, Advancit Capital, and Progress Ventures.

The money will go toward continued development of LocalResponse's delivery system, as well as sales development.

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