Locals Struggle to Stay Tech Savvy | Adweek Locals Struggle to Stay Tech Savvy | Adweek
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Locals Struggle to Stay Tech Savvy

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NEW YORK Radio and TV station Web sites may be growing, but keeping up with changes in digital technology remains a constant struggle. According to the results of a new survey released today from the Radio and Television News Directors Association and Hofstra University, only 38 percent of news directors responded that they’re comfortable that their stations are on top of new technology.

It’s not from lack of trying. TV Web sites have increased the number of live newscasts and audio streaming, dropping the number of recorded newscasts, compared to a year ago. Radio stations have increased the use of pictures, audio, streaming, video clips and podcasts.

In terms of content, both TV and radio stations responded that Web site audiences are most interested in local news and weather.

No matter how large or small the market, TV stations reported an increase in Web staffing from last year.

“These sites have never been as important as they are now and are, of course, a primary path for us to deliver news to our audiences, now and even more so in the future,” said Stacey Woelfel, chairman of RTNDA.


Nielsen Business Media