Local Online Ad Pace Slows
NEW YORK Following five years of double-digit growth, local online advertising will moderate next year, growing only 5 percent to $14.9 billion, according to a new forecast from Borrell Associates.
This year, local online advertising is expected to grow 12 percent to $14.2 billion, with most of that growth expected in the second half.
Over the past five years, local online advertising grew at a compound annual rate of 46.5 percent. For the next five years, Borrell is expecting local online advertising to grow at a rate of 2.9
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