Living Social Launches Self-Promoting Amazon Offer
Groupon and its daily deals competitors preach the benefits of businesses offering steep discounts—even providing goods and services at a loss—as an effective customer-acquisition strategy. Living Social, Groupon’s biggest competitor, is putting its own money where its mouth is.
The daily deals company today kicked off a promotion that offers a $20 Amazon gift card for $10. The catch is that the offer doesn’t come from Amazon, which last month plowed $175 million into the company, but from Living Social itself.
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