LinkedIn Launches New Ad Tools for Targeting Followers

New updates enhance targeting and analytics options for marketers

Hoping to give marketers more ways to leverage their follower network on LinkedIn, the Mountain View, Calif., company today rolled out two new targeting and analytics products.

LinkedIn Targeted Updates gives marketers the ability to target followers based on specific criteria, including industry, seniority, job function, company size, non-company employees and geography. The other new tool, Follower Statistics, provides self-service access to an insights dashboard that offers a window into follower demographics and engagement, such as likes, shares and comments.

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