LinkedIn Launches Follow Company Button

Says its members have high expectations for companies they follow

Following companies on LinkedIn just got easier. In an announcement today, the social network for professionals said it was launching a Follow Company button that companies can add to their websites.

If members are logged in to LinkedIn, they'll automatically begin to follow the company once they click the company's embeddable button. If they're not logged in, they'll be prompted to enter their credentials.

"We’re providing a great and easy way for LinkedIn members to stay up-to-date on company news, career opportunities and industry trends…as well as [a way] for the more than 2 million brands with LinkedIn Company Pages to attract new followers and engage with them socially in a uniquely professional context," Hani Durzy, LinkedIn’s director of corporate communications, wrote in an email to Adweek.

AT&T, Starbucks, Sony Electronics and American Express Open are among the brands that plan to be early adopters of the new button, LinkedIn said.

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