LinkedIn Getting More Serious About In-Stream Ads, Mobile

Company nearly doubled advertiser base in 2012

LinkedIn’s Marketing Solutions division, which houses its ad business, typically falls in the shadow of its larger recruiter-oriented Talent Solutions group. But that hasn’t stopped the company's ad revenue from growing at an increasing clip.

On Thursday LinkedIn reported its fourth-quarter earnings, including a 68 percent year-over-year revenue growth for Marketing Solutions to $83.2 million. That’s a bit more impressive than the solid 60 percent year-over-year jump the segment saw in the third quarter. LinkedIn CFO Steve Sordello said the company has nearly doubled its number of active advertisers since Q4 2011.

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